Hendy Street was one of ten chosen Film Production Teams to participate in this year’s 10x10 challenge at Cucalorus Film Festival. Ten start-up companies paired up with ten production companies to create an effective ad within 72 hours. We were paired with DefenseSport, a mouthguard rinse, how exciting right? We had no idea how awesome this spot would turn out! DefenseSport will use this ad throughout their current media campaign and future sales campaigns.