New Partner, New Gear, New Town Roastery

Hendy Street is now partnering with Ebbing Branding + Design to produce dynamic video evidence of their beautiful branding abilities. We knew we wanted to focus on creating cinematic product action shots and glorious still photos and this was a great step in the right direction. We also knew we needed to level up our game. So we did. Welcome the Sony Alpha 1.

Our first chance to test out the Sony and impress our new friends was for New Town Roastery in the Cargo District. Hendy Street got the opportunity to capture the process of roasting coffee beans with their in-house roaster extraordinaire. What a dream. The groundbreaking camera technology allowed us to emulate every color imaginable in the coffee beans. 

Not only did the camera abilities blow us away, but the process is fascinating. Their roaster walked us through each step with his incredible wealth of knowledge and allowed for some epic footage.

We spent the next day in studio working on tricky product shots, beautiful stills and perfecting the stenciled logo look with the help of our friend over at @moon_and_magnolia.

Overall we are stoked with the new camera and even more excited about the final product. Check out the video here:

You can also see the video featured on New Town’s Website! Also, stop by their coffee shop and try their Latte, we highly recommend it.