END OF DAYS SHOOT

Craft Cocktails in the Port City

Working with End of Days Distillery has been one of our most rewarding projects. We partnered with Creature Theory, a branding and design company based in the Cargo District, to create a range of canned cocktails that hit the market in the spring. The Hurricane, Cargo Mule, and Gin & Tonic are three bold and delicious flavors that are perfect for a day at the beach or a boozy boat trip with friends.

To produce the individual spots and brand video, we worked with a team of professionals in every department. Kyd, our art department genius, chose ingredients with vibrant colors that looked mouth-watering from every angle. The vibe of the distillery and the chemistry between our actors were easy to capture, and we used a variety of locations to showcase the versatility of these high-class cocktails.

The cans themselves feature stunning branding and bright coastal colors that were a joy to film. If you haven't tried End of Days' cocktails yet, be sure to visit the distillery for live music and food trucks, or take a tour and see the science behind the taste for yourself.

We produced individual spots for each cocktail and a large video for the Brand. This required time spent highlighting their beautiful bar and talented bartenders, a day touring the back of the facility, and a day boating around Wrightsville Beach. 

We knew from the beginning that we need to pull in professionals in every department in order to produce great results. One way that we leveled up was bringing in Kyd, an art department genius. She was able to choose prime ingredients with colors that pop and make them look enticing from every angle.

It was easy to capture the vibe of the distillery and the chemistry between our actors. From boat ride to camp fire, we tried to showcase the versatility and complex flavors of the high class cocktails in a ready to go can. Not to mention, the cans feature A+ branding and bright coastal colors that were fun to showcase.

Be sure to drop by End of Days Distillery one night when they have live music and a food truck. Better yet, take a tour of the place and be amazed by the science behind the taste.