Drew Harrison - CEO of Synaptigen

At Hendy Street, we believe branding should do more than look sharp—it should connect. When Drew Harrison approached us, he didn’t just want a logo or a landing page. He was launching something bigger: **Synaptigen Group**, a biotech consultancy rooted in patient advocacy, advanced analytics, and human-centered design.
He also had a podcast idea—*Beyond the Data*—a storytelling platform that could reshape how the industry talks about clinical trials and patient experience.
This wasn’t just another client engagement. This was a mission-driven build from the ground up.

Synaptigen: A Brand Built on Connection

The name Synaptigen itself reflects what Drew is all about: making meaningful connections across science, data, and humanity. Hendy Street led the full brand development process, including:

The official Synaptigen logo, which was skillfully designed and created by the talented team at Hendy Street, represents the brand's identity and values.

Logo Design: A stylized “S” inspired by neural connections and growth
Color Palette: Navy blue and teal, representing trust, clarity, and transformation
Tagline Strategy: We helped solidify Synaptigen’s core message:
“The small connections matter—Patient Powered.”
Brand Guidelines: Typography, iconography, and tone of voice documentation for future scalability
LinkedIn Optimization: Including banners, icon files, and branded templates for consistency across platforms

From pitch decks to profile images, Drew now has a brand that is recognizable, purposeful, and ready for growth.

Website Design: A Digital HQ for a Purpose-Driven Consultant

Drew didn’t need bells and whistles. He needed a clean, professional site that worked—and one he could maintain himself. So, Hendy Street:

Designed and launched a Squarespace website with a modular structure
Built out pages for Services, About, Podcast, Contact, News, and Blog
Integrated data capture tools for emails and future lead generation
Embedded SEO and analytics best practices from day one
Trained Drew on backend updates so he could own the site moving forward

This isn’t just a homepage—it’s a home base.

Beyond the Data: Turning a Podcast Idea into a Platform

Drew envisioned a podcast that wasn’t just industry chatter. He wanted emotional, unfiltered conversations about patient journeys, advocacy, and the very real experiences behind every data point in drug development.

Hendy Street helped bring Beyond the Data to life through:

Brand Identity: Custom logo, episode artwork, and thumbnail templates
Podcast Studio Production: Multi-cam, in-studio filming with crisp audio and lighting
Editing & Formatting: Includes full episode cuts and high-impact short clips
Social Media Strategy: Vertical, captioned videos for LinkedIn, Instagram, and YouTube
Voice Coaching: We worked with Drew to develop a conversational, authentic delivery

The Live Fearlessly Foundation: Episode One’s Heartbeat

Drew’s first episode featured members of the Live Fearlessly Foundation, a nonprofit that provides life-saving support to individuals with cystic fibrosis—especially those in underserved countries.

This wasn’t a typical launch. It was a powerful, purpose-driven conversation about what it’s like to live with CF, go through clinical trials, and navigate the realities of access, treatment, and hope.

By collaborating with Live Fearlessly, Drew set the tone for what Beyond the Data will always be about: stories that matter.

Headshots, Messaging, and Media Readiness

We helped build not just the brand—but the man behind it. That meant:

Executive Headshots: Captured in a natural, relaxed setting
LinkedIn Coaching: Banner design, profile strategy, and thought leadership content
Presentation Templates: For pitch decks, advisory board slides, and podcast materials
Copywriting: Messaging frameworks, web copy, and press release support

Everything was designed to help Drew stand confidently as the founder, voice, and face of a brand that’s built to serve.

The Full Hendy Street Stack

Here’s what we brought to life:

✅ Synaptigen brand development
✅ Logo + tagline + guidelines
✅ Website design + Squarespace build
✅ Podcast branding + full production
✅ Vertical video clips + captions
✅ Headshots + LinkedIn profile optimization
✅ Messaging + press release drafting
✅ Storyboarding + scripting support
✅ Episode 1 partnership with Live Fearlessly Foundation
✅ SEO + data capture + backend handoff

Looking Ahead

Drew’s just getting started—but already, his voice is resonating across LinkedIn, across advisory boards, and across the biotech and clinical research world.

At Hendy Street, we’re proud to have helped him find that voice—and build everything he needed to share it with the world.

Building the Synaptigen Brand from the Ground Up: How Hendy Street Helped Launch Drew Harrison’s Vision Beyond the Data