Building the Synaptigen Brand from the Ground Up: How Hendy Street Helped Launch Drew Harrison’s Vision Beyond the Data
When Drew Harrison set out to launch Synaptigen Group, he wasn’t looking for a logo—he was building a movement. With patient advocacy, data-driven insight, and human-centered design at its core, Drew partnered with Hendy Street to bring his vision to life from the ground up. Together, they crafted a brand rooted in connection: a clean, professional Squarespace website, a bold identity system, and a podcast platform—Beyond the Data—designed to reframe how the clinical research industry tells its stories. From messaging frameworks and LinkedIn strategy to full podcast studio production and vertical video content, Hendy Street delivered the entire creative stack. The result is more than a brand—it’s a platform for purpose, powered by storytelling and built for impact.
Xyzagen Unveils Hendy Street-Created Animation at the CED Conference and Expands Scientific Communication
At the CED Conference, Xyzagen unveiled its animated mascot—crafted in partnership with Hendy Street—as part of a broader initiative to reimagine how scientific communication supports early drug development. The launch, alongside Xyzagen’s new AI-powered PK/TK analysis bots and a podcast feature with CEO Christopher Crean, marks a pivotal moment in the company’s evolution. Blending storytelling, automation, and regulatory-grade expertise, Xyzagen continues to position itself as a boutique CRO delivering tailored, model-informed drug development solutions for small and mid-sized biotech companies.
Another Great Shoot at the North Carolina Aquarium
Our day began bright and early with the support of Fayetteville Community College students, who joined us for the morning’s shoots. To help us cover the expansive grounds, the garden team provided a golf cart—a fun and practical way to get around. However, our adventurous spirit led us off-road near the water, resulting in a flat tire early in the day. In a shining example of the garden staff’s dedication, they replaced the tire within moments, and we were back on track, ready to roll.
Behind the Scenes with ILM Airport: New Campaign, Big Energy ✈️
This past week, the Hendy Street team created a new campaign for Wilmington International Airport (ILM), pushing creative limits. Our amazing cast, crew, and vibe helped us explore a new content style that reshapes our approach. Most of the campaign was filmed on phones, resulting in a modern and authentic visual experience that captures the feeling of travel.
At Hendy Street Produxions, we love challenging content creation norms and helping brands connect with people.
From Data to Discovery: Drew Harrison and Chris Crean Illuminate the Future of Drug Development
In a compelling episode of Beyond the Date, Drew Harrison from Synaptigen and Christopher Crean from Xyzagen had a detailed discussion that went beyond standard industry talk. In a well-designed studio focused on clarity, they examined the human and scientific aspects of drug development. Chris discussed his founding of Xyzagen and its goal to improve early-stage development through specialized PK strategies and platforms like First-in-Rat® and First-in-Mouse®. Drew shared insights on incorporating patient advocacy in clinical trials using decentralized approaches and AI tools like CliniBot™. Together, they showed how innovation and a focus on patients can change the journey from discovery to therapy. The result was an open, three-hour exploration of what it takes to advance medicine with integrity and purpose.
Exploring Cape Fear Botanical Garden: A Journey of Creativity and Heart
Our day began bright and early with the support of Fayetteville Community College students, who joined us for the morning’s shoots. To help us cover the expansive grounds, the garden team provided a golf cart—a fun and practical way to get around. However, our adventurous spirit led us off-road near the water, resulting in a flat tire early in the day. In a shining example of the garden staff’s dedication, they replaced the tire within moments, and we were back on track, ready to roll.
From Wilmington With Love: A Night to Remember at Greenfield Lake Amphitheater
The air was electric at the Greenfield Lake Amphitheater on October 29, 2024, as the "From Wilmington With Love"benefit concert unfolded into a night of music, unity, and heartfelt community spirit. The event, aimed at raising funds for hurricane relief efforts after Hurricane Helene, brought together an impressive lineup of artists and notable figures, creating an unforgettable experience for all who attended.
Hendy Street Produxions’ Benefit Drive for Mountain Projects INC
Wow! The support we received last week for our benefit drive supporting Mountain Projects INC in Western North Carolina was nothing short of phenomenal. Here at Hendy Street Productions, we’re all about creating meaningful connections, telling stories that matter, and giving back to the communities that support us. This drive was a powerful way for us to use our talents and resources for a cause that’s close to our hearts—helping those impacted by the devastation of Hurricane Helene.
Behind the Scenes: Hendy Street films Underwater Footage for Netflix’s Outer Banks
We are beyond thrilled to share that some of the breathtaking underwater footage we filmed for Netflix’s hit series Outer Banks made it into the official trailer! Being part of a project that embodies so much energy, adventure, and the spirit of the coast was a dream come true for our team at Hendy Street Produxions.
Tiny House Series: A Viral Hit
Hey, music lovers! The excitement here at Hendy Street is off the charts, and we couldn’t wait to share it with you. Our very first release from the Tiny House Series hit
and—wow—it went viral faster than we could have imagined! We’re beyond stoked to see the love pouring in, and we’re just getting started.
Wait, We Shoot on iPhones Now?
Yes, you read that right—here at Hendy Street, we took on the ultimate creative challenge: shooting a full commercial using only the iPhone 15 Pro. We’re known for pushing the envelope when it comes to content creation, but this time, we really wanted to test the limits of what’s possible with the tech we all carry in our pockets. And spoiler alert—it was a game-changer.
Riding the Waves: Hendy Street Produxions Makes a Splash with Ocean Cure and More Life
Discover the extraordinary initiatives of Ocean Cure and More Life, and witness how they are leaving a lasting mark on the lives of those they serve. Through our experienced team and comprehensive video production services, we aim to amplify the voices of organizations dedicated to making a meaningful difference in the world.
Making Magic in the Tiny Studio @ Hendy Street
In the bustling world of media production, where content is king, finding the perfect space to bring visions to life can be a challenge. Enter; Tiny Studio at Hendy Street Produxions. The compact yet versatile space offers clients the opportunity to realize their vision with the aid of our expert crew and cutting-edge equipment. Come explore the Tiny Studio and how it has become a haven for creation and innovation.
NC Aquarium at Fort Fisher
This project was exciting to work on, and it was for a great cause! The shoot was specifically geared towards raising money for the aquarium's new addition, which will provide more space for education and conservation. It was important to us to convey the message that the new addition would provide a vital space for these efforts. We worked closely with the aquarium's team members to ensure that we captured the essence of the aquarium and its mission.
The Telly Awards
We collaborated with our Branding cohorts at Creature Theory to create the online commercial for New Town Coffee. We focused on crisp visual images and dynamic lighting to showcase the beauty of the roasting process. Highlighting the process allowed for us to capture the most visually interesting aspects of the subject while also honing in on the core message we wanted to share.