Social That Gets Watched
BUILT FOR THE FEED
Shot for the feed, not cropped for it.
Most social content is a horizontal commercial cropped down and posted late. We shoot vertical from the first frame, with a hook in the first three seconds, room for captions, and a posting plan before the camera comes out. Then we hand it over cut, captioned, and ready to post. We have put a regional airport in front of half a million people organically, run creator campaigns that beat the traditional spot in the same ad set, and kept our own music series feeding reels for years.
The work
Proof, not promises.
ILM Airport: Bags Packed ILM
A creator campaign for Wilmington International Airport. We cast local travel creators, ran the Get Packing contest with flights as the prize, cut creator spots for TikTok, Instagram, Hulu and Disney+, and built the landing page.
500,000+ organic views in three months. One creator post hit 269,000 views and 14,000 likes. In the same June ad set, our creator spot out-pulled the traditional agency spot, 316K views to 236K.
Then the airport asked for football season. The spot aired during the Super Bowl.
Tiny House Concert Series
Our own series, filmed at Live at Ted's in Wilmington. Multi-cam sessions cut for YouTube and vertical, reels every week, an album on Spotify. Charley Crockett, Lukas Nelson and Stephen Wilson Jr., The Revivalists, Andy Frasco, Blackberry Smoke, The Wood Brothers.
6.5 million-plus views, all organic. Each session adds roughly 70 to 100 new followers across platforms. One Stephen Wilson Jr. reel: 9,800 likes.
NC Aquarium Society
The campaign film that made the case for the state's aquariums, shot along the whole coast. Then the Fort Fisher expansion: 50th anniversary spots cut for CTV and social, a pre-construction shoot day, and groundbreaking coverage with same-day edits for the Society's channels.
Content for a campaign that has raised more than $60 million for the Fort Fisher expansion, a $70 million-plus build.
Dry Dock Inn, Carolina Beach
Eight vertical reels across amenities, day trips, hospitality and b-roll, each delivered captioned and uncaptioned, with and without a music bed, plus a four-week posting calendar with the captions written. Drone aerials of the property too.
Four weeks of posts, handed over ready to schedule.
Keller Williams RED Day
A room full of people building beds for kids. We shot it, cut it, and had it on their channels the same week. Fifty beds, one day.
Life Rolls On
Adaptive surf and skate at Carolina Beach, covered for the foundation's socials the same weekend.
CrossCountry Mortgage
Fifteen team-member interview videos, recruiting and client-facing cuts, vertical teasers for each one, and the social copy to post them. A quarter of content from one shoot day.
Hager Law Office
Meta lead-gen creative and short-form video for a Wilmington family law firm. Real attorneys on camera, plain-language messaging, and a testing plan that found the ads that convert.
2.3B
Views
7
Videos past 50 million
500K+
Organic views, one airport campaign
89.6%
Completion rate, last CTV flight
How we shoot for social
- Hook first. Two or three alternate opens per subject, because the first three seconds decide the view.
- Vertical in camera, not cropped later. Faces inside the safe zone, lower third left open for captions.
- Clean, separate takes on the lines that matter, from more than one angle. Nobody talks over the subject.
- Sound-off ready. Most people start muted, so the captions carry it.
- Selects labeled by subject and moment, handed over the same day.
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